Design features of the hottest screen printing pac

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Design features of silk printing packaging trademark

in recent years, with the continuous development of silk printing technology, its application field has been expanding. In the field of packaging and anti-counterfeiting, which takes flexo, lithography and gravure as the main printing methods, it has gradually opened up the market of silk printing. Silk printing has occupied a large number of markets in packaging and printing with its unique advantages, and is showing a steady growth trend. Moreover, through combined printing with other printing methods, silk printing has become the main partner of other printing methods. For example, the EM Series flexographic printing machine mainly used for packaging and printing produced by Swiss Gerais group, of which more than 90% of the models are equipped with rotary silk printing brush units. Such printed packaging boxes or trademarks, labels, etc. not only highlight the brand characteristics of packaged goods, but also enhance the anti-counterfeiting function

if printing labels or trademarks of transparent materials, it is necessary to print the background color first, and then use offset printing or flexo printing to overprint color logos and patterns. This combined printing method makes the printing effect different from the general label, and can improve the grade of products. Judging from the market development trend, this printing method will become more and more popular

silk printing has excellent coverage effect, which can be used not only for surface printing of transparent materials, but also for printing gold ink. Silver ink and hot stamping expand the role of silk printing in the field of packaging and decoration printing

The technological process of packaging trademark silk printing can be basically divided into four parts: prepress design, plate making, silk printing and post press processing. Attention should be paid to the operation technology of each process in order to ensure the printing quality

packaging is an important means of commodity protection, anti-counterfeiting, storage and transportation, and publicity. Nowadays, most commodities are sold through packaging. Packaging is the first appearance impression people leave on commodities. When consumers buy packaged goods, they often do not pay attention to the internal quality of the goods, but make choices through the information and appearance provided by the packaging. Because most manufacturers do not have the ability to design packaging and trademarks, design. The personnel and business personnel cooperate closely and actively help customers design high-tech and novel packaging. Through the creativity and personality of packaging design, they can show the novelty, high quality and high grade of goods, give full play to their technological expertise, and win customers. We should give full play to the role of design and technology development institutions to achieve the goal of forming a community of interests with manufacturers

at present, many packaging trademark printing manufacturers have their own design and technology development institutions. In the design of packaging trademark, excellent designers must be familiar with plate making and printing technology, be familiar with post press processing technology, and be clear whether the packaging works they design meet the requirements of plate making and printing technology, so as to finally achieve the purpose of packaging. For the design of general packaging trademarks, it is required to be simple, straightforward and suitable for printing. It is forbidden to only maintain their own design style without considering the difficulty of post-processing, which will cause unnecessary economic losses to enterprises. At the same time, due to the difficulty of processing, the product quality is relatively poor, and it is easy to lose the expected effect of the design. For example, for a trademark, the pattern is too close to the size of the finished product. Often, the die-cutting finished product is skewed and the error is too large due to a variety of factors, such as the deformation of several products of the paper and the insufficient accuracy of the die-cutting tool. Therefore, on the basis of constantly summarizing experiences and lessons, enterprises should require designers to change the design appropriately to meet the requirements of post printing process. For some high-end packaging, or products with special design requirements, special personnel must be organized to tackle key problems during post printing processing, and superb technology must be used to meet the requirements of customers and designers. 3) width of useful experimental task space:> 680 mm. In addition, designers and technology developers should also be good at using the characteristics and advantages of the enterprise's technology and process, actively guide manufacturers, and do everything possible to transplant these high-tech processes to packaging and printing through design. In this way, it can not only increase the added value of oral packaging and printing, but also make it long and short, so as to give full play to the technological expertise and attract more printing businesses

the printing process of packaging trademark is to design the original, through plate making, printing, post-processing and other technical means to achieve a large number of reproduction and production of technical organization work. Because the printing and using materials of the packaging trademark are completely different from the printing process of general books and periodicals, in the design of the floor type frame wire printing packaging trademark composed of two guide columns, two ball screws, upper beam, middle beam and workbench, the characteristics of the using materials and printing process of the packaging trademark should be fully considered

printing paper

as the printing of packaging trademarks in different businesses requires different varieties and specifications of paper, it is often necessary to reserve dozens of different varieties and thicknesses of paper. Such as single-sided coated paper, single-sided offset paper, single-sided coated paperboard, coated paper, cast coated glass powder paperboard, white paper, gold paper, aluminum foil paper, cowhide white paper, etc., the common thickness is 80g, 90g, 250g, 300g. 350g, 400g, 450g, etc

in addition, for different businesses, there are different requirements for paper and operation technology, such as the trademark of bottled wine. Because it is a mechanized labeling, it is fast, and the back of the paper is automatically glued. When it is wet, it will instantly deform and bend. The bending direction of the paper should match the automatic labeling machine, otherwise it cannot be produced on the automatic assembly line. Therefore, in order to meet the needs of different customers, the horizontal and vertical wires of paper must be considered first when assembling and typesetting, so as to prevent the produced trademarks from scrapping the whole batch of products because they do not meet the requirements of customers


the distinctive feature of packaging trademark printing different from book printing is that one page, one picture and more collages. At least connect two graphs, and at most connect dozens of graphs. In the end, it is widely used in the industry. It is more appropriate to combine several drawings for printing, which is the problem to be considered in design and process. It is mainly considered from the following aspects

1. The difficulty of post press processing. If there are many post-processing procedures for a manuscript, we should carefully consider not to make the printing layout too large. Otherwise, due to the poor control of temperature and humidity in the printing workshop, it is easy to cause the paper to swell, so it is difficult to overprint accurately in the next process. As a result, Fengying ironed aluminum and embossed once, and had to be ironed several times. In addition, there are many collages and paper deformation, which will seriously affect the registration and is difficult to remedy

2. Abnormal trademark. Trademark stickers are generally not large. For thin paper special-shaped trademarks that need to be die-cut, do not make too many collages, otherwise the quality of die-cutting will be affected due to the accuracy of die-cutting plate production

3. printing quantity. If the printing quantity is not large, don't make too many collages. Because the layout is too large and the printing quantity is very small, the cost of die-cutting plate is high, which will inevitably increase the cost of single label

4. paper opening number. The size of the packaging paper is consistent with that of the paper, so the printing paper is very standard and there is no waste. The packaging trademark is not the case. Due to the influence of the size of a single label, it is impossible to accurately spell it into octave, quarto and folio printing. Therefore, whether to adopt the splicing methods of inserting, horizontal and vertical splicing, set splicing, one knife punching, knife drawing, etc. is based on the principle of saving printing paper as much as possible. Choosing a good process combination method can directly create profits for the enterprise

author/Lin Qishui

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